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Research papers

The magical body mirror

The problem: Is there a fast and easy way to segment consumers in most contexts and across categories? Solution: Develop a new market segmentation model that helps predict personality dimensions, decision patterns, emotions, and attitudes towards...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Alejandro Salgado-Montejo, Ana Maria Moreno, Rodrigo Salgado, Daniela Greiffenstein, Jorge Alvarado
November 11, 2018
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Citation

Salgado-Montejo, Moreno, Salgado, Greiffenstein and Alvarado (2018a, November 11). The magical body mirror. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-magical-body-mirror-9491